Major television networks have been on top of things of what you watch, while you watch it and the way often you watch the applications that hobby you. With the social boom caused by web 2.0 inclusive of social networks and on-line films and video, predominant television networks can not confine your mind to their announces for entertainment.
Chris Anderson (author of The Long Tail) hit the nail proper on the pinnacle… In his e-book, he expected that tv’s viewing audience will spend more time on the Internet than looking TV. This former viewing target market will entertain themselves by going to websites they’re inquisitive about (to do whatever is more interesting to them than watching TV). Chris expected that humans will spend their time greater worried of their private "lengthy tail" hobbies.
This fashion is bad information for the television networks!
The Internet gives television’s former viewing audience higher enjoyment due to the fact they are able to do, see and pay attention what they want and once they need. The large television networks no longer have a monopoly on the general public’s leisure and thoughts percentage.
To make matters worse… With the advent of DVR (digital video recorders) less and less humans are watching tv advertisements (the lifeblood of the primary TV networks). The common man or woman with Internet get right of entry to is spending four times longer on line than watching TV. The effectiveness of tv advertising and marketing is dwindling exponentially and to make subjects worse, ninety% of DVR proprietors are rapid forwarding through tv advertisements!
The fact is, human beings hate advertisements. We all know that sigh whilst you’re intensely worried in your favored TV show simply to be distracted by means of 2 mins of commercials. Most human beings have discovered to ignore commercials, despite the fact that they’re watching them!
All the large emblem advertisers that you see on television are well privy to the reality that their advertising bucks are not as properly invested in tv commercials as they as soon as had been. These principal manufacturers, consisting of the BIG eight in advertising, were seeking to the Internet as an alternate shape of advertising for quite a while now.
For the primary time in history heaps of people are going to percentage in sales that became previously paid to most important television networks. Millions of dollars are going to be paid on a residual basis to a "middle organization" of advertising partners… No hype supposed or implied!
PPP is a way for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 2d audio commercial to internet site traffic. It is a manner for advertisers to goal their five 2d audio ad to precise pastimes, demographics and geographic locations.
Big TV’s ad revenue is dwindling due to the fact PPP gives advertisers a extra cost powerful advertising answer that has been supplying fantastic Return on Investment (ROI) for over 2 years. PPP offers advertisers a way to reach their target audience and is the handiest form of media whose impressions and ad placements are verified with the aid of an impartial 3rd party.
PPP isn’t always new, it has been jogging for two ½ years, has over sixty six,000 advertisers and over 550,000 websites that serve PPP ads to their site visitors.
The 550,000 web sites that currently serve these advertisements are chargeable for 43 million streams (impressions) of advertisers’ 5 second audio ads on a month-to-month basis.